After fully restructuring our financial activities in 2020 and welcoming Stefan Henkel as our
new financial expert, we were able to continue to focus on growth in 2021. With our new
software (DATEV Unternehmen Online), we have found a tool that enables us to generate
ad-hoc reports and in turn make informed decisions in next to no time. It also allows both
our internal team and you as our ONE DAY supporters to establish transparency as a
foundation for trust. This transparency also forms the basis of this report on the year 2021.
As stated in our last report, we have recorded healthy growth in recent years. In 2021, this
gave us the opportunity to separate our economic activities from our actual work as a
charity. By founding the company ONE DAY – purpose over profit GmbH in June 2021, we
laid the foundation for opening our café and shop, the ONE DAY “Place of Kindness”, in
The sales figures of the café and shop show that we made the right decision:
The festive period lived up to expectations and gave us a huge boost in sales, which gives us hope for a fantastic year 2022.
The aim of the company ONE DAY – purpose over profit GmbH is to hive off all of our economic activities (the café and shop, direct sales, external sellers, events, etc.) away from the charity. Although this was partly done for tax-related reasons, it also offers us the huge benefit of being able to directly fund our actual work as ONE DAY e.V. with profits that we have generated ourselves. The turnover generated by the café and shop between September and December 2021 has already allowed us to transfer EUR 25,059.41 from the company to the charity and use these funds to finance our own projects directly. We would like to take this opportunity to thank everyone who has visited and promoted our new café and shop in such impressive style and continued to provide their unbridled support for this internal project.
As we approach the year 2022, we will unfortunately also have to face a slight downside in the form of construction work in the Roßmarkt, the street in which our café and shop are situated. This will have an impact on our outdoor areas, deliveries, access points, etc. We nonetheless hope that you will all continue to visit us throughout the year.
Despite the positive results achieved by our new company, our activities as a charity still take absolute priority as the main focus of our work, and we still very much depend on your donations to further expand our existing projects and launch new projects. We would like to take this opportunity to thank all of our supporters, without whom our volunteer work would not be possible.
Donations, sponsorships and public funds
Our funds flow directly into our projects. We try to cover virtually all of our costs with the money generated by our company and allocate them to our economic business operations. Although this reduces the profit generated by our company and therefore our own project support, it allows us to honestly state that all of the money that you donate goes towards our projects, without any deductions. Our projects also experienced dynamic development over the past year, which can be presented as follows in terms of finance:
We have already coordinated our budgets with our projects for the year ahead (2022). We plan to generate a total of EUR 151,143 for more hope and better and happier lives. At this point, it is important to mention that we unfortunately have not yet received the ONE DAY support pledged for the year 2022. Although this makes our current situation more difficult, it also drives us to ensure that we can continue to rely on our known supporters and work to attract new supporters. In 2022, we again expect to receive additional requests for financial support that has not yet been factored into the aforementioned budget.
We have unfortunately not yet achieved our target of collecting pledged funds a year in advance but are continuing to work towards this goal with the aim of enabling extremely important, and above all fundamentally foresighted, planning for the years ahead.
Where does the money go?
In 2021, ONE DAY supported the following causes:
What can we expect in 2022?
This year, our agenda is yet again full to the brim with new ideas and absolutely essential developments that will make our day-to-day work easier. We are currently, for example, working in cooperation with Toddlekind (toddlekind.eu) on a fantastic project that will enable us to attract businesses as partners. Our aim is to enter into partnerships with companies that will provide regular donation commitments (our first partner Toddlekind, for example, now transfers 1% of its net profit to ONE DAY). By participating in trade fairs and exhibitions, we aim to convince more potential partners to get involved in this new idea.
Another essential development that needs to be implemented is the introduction of a goods management and point-of-sale system for our café and shop because these activities currently involve countless hours of manual work. To achieve this, we are currently documenting, digitising and optimising our internal processes.
Last but not least, we are currently also working on another application for funding from the Schmitz Foundations (schmitz-stiftungen.de), which would provide us with an additional EUR 25,000 to launch another project in 2022. As you can see, there is never a dull moment here… 😊
To put it in a nutshell, we are extremely proud of what we have achieved together with you over the past few years. We are delighted that ONE DAY and our promise to make the world a little bit better day after day are attracting more and more attention and thus generating direct donations for our projects.
Let’s continue to build on this success so that we can put a smile back on the faces of many people in need.
ONE DAY Finances